As customer and technology attitudes are forever changing, so must promoters adjust accordingly. For 2016, promoters will need to think outside the box and the strange channels to stay ahead. Here are the best marketing trends that will dominate in the 2016.
Video ads become more famous
Increasingly users are becoming more reactive to video advertisements on social channels like Bing, Facebook and YouTube. A study by specific media found 60 percent of video viewers were happy to see adverts in exchange of free content. According to a report by Business insider, video advertisement revenue will reach approximately $5 billion in 2016. It was just $2.8 in 2013, nearly doubling in three years. Video advertisements have an average click through rate of 1.85 percent. This is higher than the average for other formats. With video advertisements; business will see best interaction with their services, products and brands.
The appeal of applications
We were talking with SEO3 which is the Best San Antonio SEO Company about the applications are expected to start changing sites. Apps are more accessible, convenient, and intuitive. Product marketer and retailers are taking benefit of better engaging with content via apps. The best-known application program that provides rewards for gift card is Shopkick. For businesses looking to market their location on the customer’s mobile gadget, the application needs to be really engaging by supporting the customer and saving them time.
Mobile dominates over desktop
Current year Google declared mobile has taken over desktop traffic in ten different countries. Here are some stats on online mobile consumer use:
- 15% read a book
- 15% make purchases
- 41% download apps
- 46% play games
- 42.1% listen to music
- 62.2% access email
- 63.2% access the internet
- 95.5% access information/content
As more consumers run domestic searches on mobile, advertisers are rising spending on domestic mobile advertisements campaigns. eMarketers expects mobile to overtake desktop for United States search ad dollars current year, rising from $8.81 billion to $12.86 billion.
Living in virtual reality
Dozens of various virtual reality gadgets are scheduled to launch in the few years. These will bring a full new need to incorporate to social media platforms. One of the big promoters uses of virtual reality is to give clients with experiences encourage them to physically visit an event or location. For instance, early this year North Face reveals a virtual reality experience in its Manhattan store. Viewers experienced base-jumping, hiking, and rock climbing with virtual reality. The aim was to attention shoppers about outside products and then for those customers to buy the company’s items for their next outdoor adventure.
These are some of the latest technologies. Here i also want to add one more name of a technology which is Bio Tech which i will not explain here but you can learn more about it on Biotechwater.